Pre-Seed Investment Opportunity

SEIS Eligible - immediate 50% Tax break
20 X Investment opportunity


The Worlds First Functional Beverage Built For the Worlds Most Lucrative Sporting Demographic.


Market Intelligence

Consumers Want Function, Not Sugar


Functional is the new mainstream

The world is moving away from old-fashioned, sugary drinks. The consumers of the future want their drinks to actually do something for them. Whether it’s a drink that helps them stay focused at work, be more productive, or keep their gut healthy, they are choosing drinks that serve a purpose. Function Over Sugar




£200B

Projected 2030

Market Size

34%

UK 2025

YOY Growth



Proof of Concept

Months, Not Decades: The Era of Hyper-Scale Valuations.

TRIP

From £0 to £200M valuation in just 5 years.

The CBD-infused drinks pioneer demonstrated how quickly a functional brand can scale when it owns a specific consumer need state.

NEUTONIC

£60M valuation within 24 months of launch.

The nootropic productivity and focus brand validates investor appetite for science-backed functional beverages targeting specific performance outcomes.




The Next Frontier: Sport

The new age of functional drinks is quickly seeping into the world of sport - with players of all levels swapping old school energy drinks for new, clean, a functional alternatives - that deliver peak performance without the jitters and the crash.




Competitive Moat

Golf: The Untouched Retail Monopoly.

29 Million US Players

With Gen-z and millennials now being the largest on-course demographic.

20 Million EU Players

Golf is growing each year, with an average of 2 million new players
every year across the globe.

£3,200 Annual Spend

The average spend for active golfers on green fees, equipment, training aids, and clothing.



Private Retail Network: Untouched, and Primed for Retail Distribution.

The pro shop represents the world's only private retail network at the precise point of play. Unlike traditional retail where brands compete for shelf space, pro shops actively seek innovative products that drive incremental revenue.


Introducing GC18: The Worlds First Performance Beverage Engineered for Golfers.

GC18 is a game-changer, delivering the calm, razor-sharp focus, and round long endurance that traditional energy drinks simply can't match.

Natural Caffeine

L-Theanine

Rhodiola Rosea

Cognizin

A 4 Hour Battle: The Mental and Physical Demands of Golf

Robust product testing with real Scottish golfers validated…

67%

Need More Focus and Composure.

Golfers actively look for a ways to stay focused, calm and in control of their emotions during their round.

52%

Need a Better Solution to Fatigue.

More than half of all golfers surveyed explicitly need a solution for back-nine mental exhaustion


The Ultimate On-Course Advantage

A Mental and Physical Edge on the Golf Course.

UNSHAKEABLE COMPOSURE

Stay calm and in total control of your emotions.

BACK-NINE ENDURANCE

4+ hours of peak mental sharpness.

PRECISION ENERGY

Zero jitters. Zero crashes. Total precision.

LAZER-SHARP FOCUS

Lock in on those crucial, 18th hole clutch putts.

Proven Performance: The Scottish Pilot

59%

Repeat Purchase Rate

More than half of our competitive testers purchased GC18 again in the pro-shop.

40+

Units Sold

Per Pro-Shop
Per Month

80% Incremental

GC18 increases the basket size for local pro-shops.


70% Conversion Rate.

Over 70% of our pilot pro-shops have already committed to the Summer 2026 launch.


The Heavy Hitter Team

Battle-tested operators with proven track records in scaling FMCG brands, securing seven-figure exits, and navigating complex distribution networks. This isn't our first rodeo.

Ian Millar
Founder & CEO

Award-winning eCommerce entrepreneur, bootstrapped a wellbeing brand to over £1.5M in sales. Former Sales Director with over 10 years of experience in sales and leadership. Avid golfer with over 15 years on the course.

Tom Craig
Investor & Advisor

Chartered Accountant and founder of Craig Corporate, advising on multi-million-pound deals for 40 years. Director of Houston Bottling and former Chairman of Scottish Golf Union. Brings unmatched financial rigour and golf industry access.

Alex Barron
Strategic Advisor

Award-winning, venture capital-backed marketing tech entrepreneur with 10 years experience helping market-leading FMCG brands build, launch and scale successful products.

Scott Dickson
Investor & Advisor

Experienced entrepreneur with a proven track record in eCommerce and retail growth. Successfully bootstrapped and secured an 7 figure exit. Passionate golfer and strategic advisor.

Graeme Fisher
Commercial Advisor

Class A PGA Professional with 15+ years inside the golf industry. Direct relationships across Scotland's pro shop network and unmatched insight into how golfers actually buy on-course.

John Leslie
Commercial Adisor

Customer Development Manager at Britvic with over a decade of experience in the FMCG sector. Specialises in building distribution networks and sales strategies for high-growth beverage brands.

MARKET OPPORTUNITY

UK & USA GOLF MARKET

TAMCAGR: 4%

11.5 Million On Course Golfers

Adult golfers aged 18-45. UK from R&A 2023 GB&I figures. US from NGF 2025. The under-35 cohort is the fastest-growing in golf — six consecutive years of expansion, driving structural TAM growth.

SAMCAGR: 9%

955,000 Frequent & Performance Focused Golfers

The avid 18-45 golfer who plays often, is nutrition focused, buys functional drinks, and spends an average of £3,200 a year on the sport. A £3 billion wallet already in motion among the exact consumers GC18 is built for — growing faster than the broader golf market as younger, performance-focused players become the most dominant on-course demographic.

SOMCAGR: 26%

250,000 Golfers: GC18's modelled Year 6 reach

8,336 active retail accounts and one bottle every two weeks per customer — deliberately conservative against pilot data showing weekly purchase. 74% of the SAM still untapped at exit — the acquirer inherits a proven brand with three-quarters of its market in front of it.


Explosive Growth Trajectory

Scaling from Scottish pilot to UK dominance, then conquering the massive US market. Our proven model delivers predictable, capital-efficient growth with clear milestones and accelerating profitability.

AUGUST 2026 Launch

Year 6 represents a realistic 20% capture of our conservative SAM market (appendix 1) based on each golfer purchasing just 1 unit every 2 weeks.

Marketing: The Growth Engine


THE CREATOR NETWORK

Influencer Collaboration

  • Tapping into the 80M+ monthly impressions of the Golf Creator Economy.
  • Targeted influencers ready for high-ROI collaboration

PRECISION AWARENESS

Geo-Targeted Social

  • Converting influencer content into hyper-local targeted ads.
  • Driving 'Course Arrival' awareness in specific retail launch zones

THE EQUITY PLAY

Pro-Sponsorship Pot

  • Dedicated Equity Pot: Onboarding 1-2 'Big Name' Pros as brand partners.
  • Consolidating the supplements already used by Pros, and making them widely accessible for every-day golfers.

Beyond Golf: The GC Platform Vision

GC18 is the beachhead. Once we dominate golf's mental performance category, we deploy the proven formula across massive adjacent markets. Same science, different arenas.

1

2026: GC18 Launch

Establish market leadership in golf mental performance. Prove unit economics and distribution model.

2

2028: GC90 Football

90-minute mental endurance for footballers. Tap into the world's largest sport with 270M+ players globally.

3

2030: GC1 Gaming

Tournament-grade focus for esports athletes. £1.3B gaming supplement market with explosive growth.

Investment Opportunity

The GC18 Investment Opportunity

£225,000 SEIS Fully Approved Round

£900k Pre-Money Valuation

20x Multiple on acheived exit assumptions.

We're raising £225,000 through the Seed Enterprise Investment Scheme (pre-approved), offering investors 50% immediate tax relief plus additional capital gains exemptions.

Growth Capital

£165,000

Deploying 70% of total funds into high-velocity stock. This capital directly funds the manufacturing and inventory required to dominate 350+ courses in 18-months.

Staff

£40,000

18% of capital allocated to full-time leadership and business development. This ensures aggressive retail outreach, and high-level course partnerships.

Marketing

£20,000

Strategic budget for high-ROI digital strategy. Leveraging elite golf creators and geo-targeted social ads to drive immediate 'Course Arrival' awareness.


THE 40M+ EXIT OPPORTUNITY

Year 6 Revenue:

£12,000,000

Year 6 EBITDA:

£4,000,000

Projected Valuation:

£35M-£40M+



What A £50,000 Investment Returns

Entry: £50,000 at £900k pre-money = 4.44% at close, diluted to 3.78% by the £1M Seed round. The relief column reflects SEIS 50% income tax relief cutting net cash at risk to £25,000. Returns scale linearly, so a £25,000 ticket returns the same multiples on half the cash.

£225k SEIS Round Progress

70%


Join the Journey

The Future of Performance Nutrition

Ground-floor access to a category-defining brand with proven product-market fit, experienced operators, and clear path to profitability.

Benefit from SEIS tax relief, offering significant downside protection with a 50% tax break from day one—making this a highly capital-efficient entry point.



Schedule Investor Call

EMAIL IAN@GC18.CO.UK FOR MORE INFORMATION OR TO REQUEST A SAMPLE

GC18 | WWW.GC18.CO.UK | SEIS Investment Opportunity