Pre-Seed Investment Opportunity
SEIS Eligible - immediate 50% Tax break
20 X Investment opportunity

The Worlds First Functional Beverage Built For the Worlds Most Lucrative Sporting Demographic.

Market Intelligence
Consumers Want Function, Not Sugar

Functional is the new mainstream
The world is moving away from old-fashioned, sugary drinks. The consumers of the future want their drinks to actually do something for them. Whether it’s a drink that helps them stay focused at work, be more productive, or keep their gut healthy, they are choosing drinks that serve a purpose. Function Over Sugar



£200B
Projected 2030
Market Size
34%
UK 2025
YOY Growth


Proof of Concept
Months, Not Decades: The Era of Hyper-Scale Valuations.
TRIP
From £0 to £200M valuation in just 5 years.
The CBD-infused drinks pioneer demonstrated how quickly a functional brand can scale when it owns a specific consumer need state.
NEUTONIC
£60M valuation within 24 months of launch.
The nootropic productivity and focus brand validates investor appetite for science-backed functional beverages targeting specific performance outcomes.



The Next Frontier: Sport
The new age of functional drinks is quickly seeping into the world of sport - with players of all levels swapping old school energy drinks for new, clean, a functional alternatives - that deliver peak performance without the jitters and the crash.



Competitive Moat
Golf: The Untouched Retail Monopoly.
29 Million US Players
With Gen-z and millennials now being the largest on-course demographic.
20 Million EU Players
Golf is growing each year, with an average of 2 million new players
every year across the globe.
£3,200 Annual Spend
The average spend for active golfers on green fees, equipment, training aids, and clothing.


Private Retail Network: Untouched, and Primed for Retail Distribution.
The pro shop represents the world's only private retail network at the precise point of play. Unlike traditional retail where brands compete for shelf space, pro shops actively seek innovative products that drive incremental revenue.

Introducing GC18: The Worlds First Performance Beverage Engineered for Golfers.
GC18 is a game-changer, delivering the calm, razor-sharp focus, and round long endurance that traditional energy drinks simply can't match.
Natural Caffeine
L-Theanine
Rhodiola Rosea
Cognizin
A 4 Hour Battle: The Mental and Physical Demands of Golf

Robust product testing with real Scottish golfers validated…
67%
Need More Focus and Composure.
Golfers actively look for a ways to stay focused, calm and in control of their emotions during their round.
52%
Need a Better Solution to Fatigue.
More than half of all golfers surveyed explicitly need a solution for back-nine mental exhaustion

The Ultimate On-Course Advantage
A Mental and Physical Edge on the Golf Course.
UNSHAKEABLE COMPOSURE
Stay calm and in total control of your emotions.
BACK-NINE ENDURANCE
4+ hours of peak mental sharpness.
PRECISION ENERGY
Zero jitters. Zero crashes. Total precision.
LAZER-SHARP FOCUS
Lock in on those crucial, 18th hole clutch putts.
Proven Performance: The Scottish Pilot
Retailing in 24 Scottish Pro Shops
100+ Competitive Testers
Validated Results
56%
PURCHASE INTENT
More than half of our competitive testers confirmed they would purchase GC18,
37%
ENHANCED CALM
37% felt more relaxed and in control of their emotions.
34%
MENTAL CLARITY
34% reported improved focus and decision-making.

70% Conversion Rate.
Over 70% of our pilot pro-shops have already committed to the Summer 2026 launch. This high adoption rate confirms that retailers view GC18 as a critical, incremental revenue stream for their busiest season

Data from independent pilot study with V1 Formula
The Heavy Hitter Team
Battle-tested operators with proven track records in scaling FMCG brands, securing seven-figure exits, and navigating complex distribution networks. This isn't our first rodeo.
Ian Millar
Founder & CEO
Award-winning eCommerce entrepreneur, bootstrapped a wellbeing brand to over £1.5M in sales. Former Sales Director with over 10 years of experience in sales and leadership. Avid golfer with over 15 years on the course.
Tom Craig
Investor & Advisor
Chartered Accountant and founder of Craig Corporate, advising on multi-million-pound deals for 40 years. Director of Houston Bottling and former Chairman of Scottish Golf Union. Brings unmatched financial rigour and golf industry access.
Alex Barron
Strategic Advisor
Award-winning, venture capital-backed marketing tech entrepreneur with 10 years experience helping market-leading FMCG brands build, launch and scale successful products.
Scott Dickson
Investor & Advisor
Experienced entrepreneur with a proven track record in eCommerce and retail growth. Successfully bootstrapped and secured an 7 figure exit. Passionate golfer and strategic advisor.
Graeme Fisher
Commercial Advisor
Class A PGA Professional with 15+ years inside the golf industry. Direct relationships across Scotland's pro shop network and unmatched insight into how golfers actually buy on-course.
John Leslie
Commercial Adisor
Customer Development Manager at Britvic with over a decade of experience in the FMCG sector. Specialises in building distribution networks and sales strategies for high-growth beverage brands.
MARKET OPPORTUNITY
UK & USA GOLF MARKET
TAM
CAGR: 4%
11.5 Million On Course Golfers
Adult golfers aged 18-45. UK from R&A 2023 GB&I figures. US from NGF 2025. The under-35 cohort is the fastest-growing in golf — six consecutive years of expansion, driving structural TAM growth.
SAM
CAGR: 9%
955,000 Frequent & Performance Focused Golfers
The avid 18-45 golfer who plays often, is nutrition focused, buys functional drinks, and spends an average of £3,200 a year on the sport. A £3 billion wallet already in motion among the exact consumers GC18 is built for — growing faster than the broader golf market as younger, performance-focused players become the most dominant on-course demographic.
SOM
CAGR: 26%
250,000 Golfers: GC18's modelled Year 6 reach
8,336 active retail accounts and one bottle every two weeks per customer — deliberately conservative against pilot data showing weekly purchase. 74% of the SAM still untapped at exit — the acquirer inherits a proven brand with three-quarters of its market in front of it.

Explosive Growth Trajectory
Scaling from Scottish pilot to UK dominance, then conquering the massive US market. Our proven model delivers predictable, capital-efficient growth with clear milestones and accelerating profitability.
Year 6 represents a realistic 20% capture of our conservative SAM market (appendix 1) based on each golfer purchasing just 1 unit every 2 weeks.
Marketing: The Growth Engine

THE CREATOR NETWORK
Influencer Collaboration
  • Tapping into the 80M+ monthly impressions of the Golf Creator Economy.
  • Targeted influencers ready for high-ROI collaboration

PRECISION AWARENESS
Geo-Targeted Social
  • Converting influencer content into hyper-local targeted ads.
  • Driving 'Course Arrival' awareness in specific retail launch zones

THE EQUITY PLAY
Pro-Sponsorship Pot
  • Dedicated Equity Pot: Onboarding 1-2 'Big Name' Pros as brand partners.
  • Consolidating the supplements already used by Pros, and making them widely accessible for every-day golfers.
Beyond Golf: The GC Platform Vision
GC18 is the beachhead. Once we dominate golf's mental performance category, we deploy the proven formula across massive adjacent markets. Same science, different arenas.
1
2026: GC18 Launch
Establish market leadership in golf mental performance. Prove unit economics and distribution model.
2
2028: GC90 Football
90-minute mental endurance for footballers. Tap into the world's largest sport with 270M+ players globally.
3
2030: GC1 Gaming
Tournament-grade focus for esports athletes. £1.3B gaming supplement market with explosive growth.
Investment Opportunity
The GC18 Investment Opportunity
£225,000 SEIS Fully Approved Round
£900k Pre-Money Valuation
20x Multiple on acheived exit assumptions.
We're raising £225,000 through the Seed Enterprise Investment Scheme (pre-approved), offering investors 50% immediate tax relief plus additional capital gains exemptions.
Growth Capital
£165,000
Deploying 70% of total funds into high-velocity stock. This capital directly funds the manufacturing and inventory required to dominate 350+ courses in 18-months.
Staff
£40,000
18% of capital allocated to full-time leadership and business development. This ensures aggressive retail outreach, and high-level course partnerships.
Marketing
£20,000
Strategic budget for high-ROI digital strategy. Leveraging elite golf creators and geo-targeted social ads to drive immediate 'Course Arrival' awareness.

THE 30M+ EXIT OPPORTUNITY
Year 6 Revenue:
£12,000,000
Year 6 EBITDA:
£4,000,000
Projected Valuation:
£30M-£40M+
The Expansion Vision
Scale: Just 20% SAM penetration achieved by year 6. Massive 5X headroom remaining in the core golf market.
Portfolio: Fully developed range including Gummies, CBD, and Caffeine-Free variants.
Horizontal Launch: Validated playbook for immediate expansion into Padel, Tennis, and Boutique Gyms.
Target Acquirers
  • PepsiCo (Poppi/LifeWTR)
  • Monster Beverage Corp
  • Lucozade Ribena Suntory
  • TaylorMade/Callaway (Lifestyle Diversification)
Based on standard 10x-12x strategic EBITDA multiples for premium insurgent beverage brands as of 2026.
Join the Journey
The Future of Performance Nutrition
Ground-floor access to a category-defining brand with proven product-market fit, experienced operators, and clear path to profitability.
Benefit from SEIS tax relief, offering significant downside protection with a 50% tax break from day one—making this a highly capital-efficient entry point.
  • Validated Demand: Proven sell-through across 20+ prestigious pilot courses.
  • The Goal: A clear, bottom-up roadmap to £1.04M revenue.
  • Growth: Scalable platform opportunity across high-stakes sports (Padel/Tennis)."
  • Confidence: Leadership team with a track record of successful exits.
Schedule Investor Call
EMAIL IAN@GC18.CO.UK FOR MORE INFORMATION OR TO REQUEST A SAMPLE
GC18 | WWW.GC18.CO.UK | SEIS Investment Opportunity